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02
Jan

Why Sales Management is Important to our Consumer Economy

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Why Sales Management is Important to our Consumer Economy

We live in a consumer economy, with as much as 70 percent of spending done by consumers. This means that selling to consumers is crucial to keeping the economy afloat. Consumer spending is especially important when the economy is recovering from a recession. With so much riding on consumers buying what retailers are selling, sales management becomes a vital cog in the machinery of the economy. You can be a part of this by earning an associate degree in sales management from Antonelli College. Doing so will put you at the heart of our consumer economy and here’s why:

·       Consumer spending drives the economy. If you listen to financial news, you will hear this common statement said in many different ways. We live in a consumer economy and consumption of goods and services by individuals and businesses is essential to keeping it going. Economists always get nervous when consumers switch from spending to saving, highlighting the importance of consumerism to the overall economy. Consumer needs and wants drive that spending, but sales management teams motivate them to spend more.

·       Businesses need to sell to survive. In any kind of economy, a business has a job to sell products and services. If a company can’t be competitive and get their goods out to consumers, it won’t last long. Selling may begin with the quality of the product or service, but it is the sales management team that drives the consumer to pull the trigger and buy.

·       Sales management is the lynchpin of a business. A successful business has many important components. It must have good leaders guiding the workers and the company as a whole. Those who create and develop the products and services are essential for providing consumers with something they both want and need. Most importantly though, sales management convinces consumers that they want and need what is being sold. Without a good sales team, a business cannot survive.

·       Sales teams drive economic recovery. We have come through a bad recession, and the sign that the economy is in recovery is always related to consumer spending. When people slow down their savings and speed up their spending, we all breathe a sigh of relief. Sales management is responsible for convincing consumers to spend more and continue the recovery of a healthy economy. Recovery is when sales teams really step up their games and make a big contribution to bringing strength back to the economy.

If you want to be a part of a strong, recovering economy, sales management is a great place to start. With an associate’s degree from Antonelli College, you can learn the skills you need to find your new career in sales. You can take classes around your schedule and finish your degree sooner than you imagined was possible. With your degree you will find yourself ready to work in a field that is not only important to the economy, but one that can provide you with a stable and meaningful career.

 

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