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The Top 10 Marketing Skills

The Top 10 Marketing Skills

Certain things never change. Marketing will always be about creating a relationship with customers. But the methods have changed dramatically. If you’re interested in a marketing career, figuring out what you need to know can be tough. With this in mind, here are the marketing skills you need to get yourself hired. (Most of which, by the way, you can acquire by getting a Marketing and Social Media Degree from Antonelli College.)

 

1.    Social media skills. It’s the first thing that comes to mind when people talk about marketing. The most successful marketers know how to use each social media outlet to its best advantage. Facebook, Twitter, Instagram — they’re all huge. But each one needs a different approach for communicating a message that will stay true to the brand that is being represented.

 

2.    Interpersonal skills. Some people prefer to work in isolation. That doesn’t work for marketers. You need good oral communication skills and emotional intelligence in order to build relationships with colleagues and clients. These skills can help you understand your audience as well — what is a demographic but a collection of individuals?

 

3.    Writing skills. Of course social media is a huge part of marketing. But people tend to forget how much of it involves writing. Can you create compelling content for Facebook? Can you get a message across in 140 characters? Plus you’re going to be writing proposals, e-mailing clients—you’d better be able to communicate your ideas clearly and concisely.

 

4.    Creativity. People tend to think of this more as a quality than a skill, but creativity can definitely be developed. It takes practice to get yourself into the frame of mind to let things happen, and you have to be comfortable sharing those ideas. Not feeling too creative? Spend ten minutes every morning free-writing.

 

5.    Marketing Fundamentals. Marketing is a lot more than just tweeting about a product. The best marketers have a solid foundation in the basics. They know how to find their target audience, create a marketing campaign and quantify the results. Without these skills, everything else won’t get you very far.

 

6.    Branding. This is a job in and of itself. Nevertheless a well rounded marketer knows how to find the essence of a brand and craft its message. It’s just as important to understand what’s off-brand.

 

7.    Curiosity. Okay, maybe this is more of a quality than a skill. But without it, you’ll have a difficult time succeeding in marketing. The best marketers have their eyes open to new experiences and new people. When you’re always learning about the world, it often provides insight that you can bring to your work. And it makes life more interesting.

 

8.    Technical skills. Marketers should have some technical proficiency. For example, some basic coding, Photoshop and design skills are crucial right and now and may only become more important.

 

9.    Offline marketing skills. Social media dominates the marketing landscape. To the point where so many other methods are ignored. Event marketing, direct mail, sponsorship—the real marketers know how to communicate a message offline.

 

10.  Online advertising. We’re going to see more marketing campaigns turning to Facebook and Google Ads. First of all, they’re relatively inexpensive. And second, they can be an amazingly precise way to track the success of your message.

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On Friday, Antonelli College Cincinnati hosted a group of students from the Junior Achievement program for Job Exploration Day 2018! Students learned about professionalism and career planning, and had the opportunity to gain hands on experi...

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