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Antonelli College Announces Social Media Management Program

Antonelli College Announces Social Media Management Program
Becomes first known school to offer Associate of Applied Business – Social Media Management degree

HATTIESBURG, Miss. - Antonelli College announces the addition of the Social Media Management program to their existing list of 17 academic offerings spanning four disciplines across five facilities.  The Mississippi campuses, located in Hattiesburg and Jackson, will be the first to host the program.  Classes will begin on May 10, 2011, but interested students may begin enrolling by contacting an Admissions Representative at (601) 583-4100.

Antonelli College received approval for the program from the Accrediting Commissions of Career Schools and Colleges (ACCSC) at the end of March.  With the approval, the school will become the first known college or university in the United States to offer an accredited associate degree specifically focusing on social media management.

The program was designed to prepare students to navigate, and help to define, the rapidly changing world of social media as both a professional tool and personal communications channel.

“With many organizations adding social media marketing to their integrated marketing plan, we felt that there was a definite need to educate capable individuals with an ambition to pursue this field,” said Steve Bryant, Campus Director. “We are very excited about the possibilities that the Social Media Management program will offer our students and our community.” 

“As we researched the trends in areas such as social media and inbound, outbound and mobile marketing, the need for this degree was clear,” said Jason Davis, Corporate Marketing.  “As a career college our mission is to provide a quality education to future members of the workforce and respond to the most in-demand fields.”

Per a 2010 Nielsen study, Americans spend 906 million hours on social networks and blogs per month – validating Davis’ statement that the need to manage and provide content for such networks is evident.

Yet, social media managers are responsible for more than releasing snippets of information via Twitter or updating a Facebook status.  The SMM program’s foundation is enriched with disciplines such as economics, marketing, public relations and entrepreneurship.   These elements resulted in the program residing in Antonelli College’s Business and Information Technology  department.  As social media success relies on engagement and two-way communication, coursework will also stress principles such as branding, culture, ethics and predicting future trends. 

Students who enroll in the program full-time can expect to graduate in 21 months.  Upon completion, graduates may seek entry-level employment in various industries, with the most promising including healthcare, telecommunications, retail and automotive.  Should they choose to be self-employed, the field provides opportunities as independent consultants.

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