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5 Predictions for Social Media Marketing for 2016

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Sometimes it seems like every day there’s a new social media trend blowing up the Internet. With all the hype it can be tough to figure what’s important to marketers. Here’s a look at some new developments that we think will stick around through 2016 and beyond. And if you like what we have to say, check out how we can help you get started with your own social media career.


1.     Quick and easy conversions. It takes too many clicks to make a purchase. Any day now we’re going to be able to buy stuff with a tweet, which is great news for marketers — in fact, this is going to be huge.


2.     Content management. With the insane growth of social media, it’s getting impossible to keep track of contacts. How can you know which relationships to cultivate when you have 700 “friends?” Look for ways to help curate contacts so you can stay in touch with the contacts that bring value.


3.     Social media and streaming content. Nobody thought that Netflix and Amazon could be good at making TV shows and look at them now. We’re going to see social media platforms producing their own content as well. LinkedIn could easily create its own business-related content, or Tumblr could go after a younger audience with a series. Look for a social media platform to release its own pilot.


4.     Quickie, non-fancy video content. You already know how well video works on Facebook and YouTube. It can work just as well without spending a lot of money. We’re going to see more marketers using video, even with their smartphones, to reach consumers. We’ll see marketers encourage relationships with customers by posting tips and tricks or video responses to frequently asked questions.


5.     More buzzwords. We’ve seen this every year since the advent of social media — buzzwords that everybody freaks out about that don’t in the end mean a thing (remember “tipping points?”). Of course social media marketers should keep their eyes out for new technologies. But don’t let yourself get caught up in the social media version of rompers.


So, if you have a passion for Social Media and all its new trends, why not turn that passion into a career? With the Associate Degree of Applied Business in Marketing and Social Media Management you’ll be able to help businesses grow through their social media presence, or maybe even start your own! We’re waiting to help you get started. Contact us today!

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How to Work from Home Doing Medical Billing and Coding

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With more Americans having medical insurance, coupled with the tendency of healthcare facilities switching to electronic medical record keeping, not only is there more of a demand for medical billing and coding professionals, but also it allows medical billers and coders to work remotely from their homes and set their own work schedules.

In order to find a career in medical billing and coding field, you will first want to enroll in a medical billing and coding training program to prepare you to pass your professional certification. One common requirement to enter a training program is that you have your high school degree or GED. Often medical billing and coding professionals earn an associate's degree from an accredited college. The areas of study typical in a medical billing and coding school might include: ICD9 and ICD10 (International Classification of Diseases), medical terminology and anatomy, medical billing software, medical documentation evaluation, government insurance programs, basic math, keyboard and computer skills, and other medical office administrative duties. Be sure to check out Antonelli College's medical billing and coding degree and diploma programs; they offer accredited medical billing and coding programs both at campus locations in Mississippi as well as online.

Upon finishing your program, you will want to get certified by the AAPC (American Academy of Professional Coders). Usually the initial certification obtained is the CPC (Certified Professional Coder), which is the standard medical coding certificate. This certification will demonstrate to prospective employers that you are proficient in medical coding, coding procedures, and coding rules and regulations.

The next step for working from home as an as a medical billing/coding independent contractor is to get a business license from your state and possibly even from your county or city. Check with your state's website on business and commerce for more information on business licensing.

Next, you will need to market your medical coding and billing business. You can build yourself a website with a site builder for those with no website experience, such as Wix. It also is important to build up your web and social media profiles on Facebook, LinkedIn, Twitter, Yelp and countless others. Don't worry, most all of those are free and only require some time and effort on your part.

Search online for independent opportunities. You can find these on job sites, employment boards and online healthcare directories. Hunt for opportunities; they are out there!

Finally, don't forget to look within your local medical community for medical billing job opportunities. Reach out to local medical offices and area hospitals to request an interview or meeting. Even if an office has billers and coders in-house, why not offer to handle any overflow work they may experience during busy times?

A career in medical billing and coding is attractive to those seeking an allied health career with good future outlook. According to the U.S. Bureau of Labor Statistics (BLS), medical billing and coding jobs should be “very good” for billing and coding specialists. Their projected outlook states that there will be a 20% between 2008 and 2018 in medical billing and/or coding opportunities, which is significantly faster than the average for all other occupations.

If you're looking for a new career field with a promising future, now is a great time to look into a medical billing and coding career.

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How to Become a Photographer

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Are you interested in a career in photography? Perhaps you are a photography enthusiast who wants to learn more about the creative and technical aspects of this industry. If so, you could enroll in a photography program at an accredited college that has an Arts & Design program. Fashion and Portrait Photography WorkshopYou will generally be instructed by professional photographers who have worked in the industry, as well as those who are currently working as a photographer. After you have completed an associate degree in applied business photography program, you could become a certified photographer.


You will need to enroll in a photography program offered at an accredited college. The associate of applied business degree program typically takes students two years to complete. The photography program will help you learn more about lighting, photography techniques, graphic design, digital photography, color theory, artwork critique, and more. This program is necessary to take before becoming a photographer because it allows you to experiment with the photography skills that you already possess, as well as those you need in order to have a successful career as a photographer.

Coursework and Training

While enrolled in a photography degree program, you will be required to take a variety of courses that could prepare you for a successful career as a photographer. Some of the courses that you will need to take in order to become a photographer include: 

  • Digital Publishing and Layout
  • Motion Photography
  • Photo Design
  • Digital Image Manipulation
  • Computer Applications for Photographers
  • Documentary Concept
  • Photojournalism
  • and more…

The training that you receive outside of the classroom prepares you for actual positions as a photographer. You will train in a studio, as well as on-location photo shoots. The associate degree in photography program that you enroll in will also teach you the business side of photography. While enrolled in the photography program, you will work on building a portfolio that could be used later on down the line when you are applying for positions with a variety of employers. 

Job Outlook 

After you have successfully completed your associate degree program, there are a variety of career opportunities that may be available to you. Some of the job opportunities include:

  • Photojournalism
  • Portraiture
  • Nature Photography
  • Publishing
  • Wedding Photography
  • Graphic Design
  • and more…

Sign up for an associate degree in applied business photography program and begin working towards a successful career as photographer. The first step is choosing a college with a photography program that is the best choice for you!


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What is the Salary of a Dental Assistant?

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As a dental assistant, you will work under the supervision of a dentist, assisting her as necessary, in addition to performing clerical duties around the office. You may be required to prep patients for an oral examination, or you may need to sterilize dental equipment. Becoming a dental assistant will allow you to work in a fast-growing industry, without spending years and years in college studying or training. You could complete a dental assistant diploma program in as little as 10-12 months, and earn an average of $34,0001 after you have found a job in the dental industry. The salary for a dental assistant will vary, depending on a variety of factors, including location, years of experience, and the type of employer.How Much Does a Dental Assistant Earn

Average Salary of a Dental Assistant

Although the salary for a dental assistant will vary, there is an average salary for individuals who work a typical 40-hour work week. According to the Bureau of Labor Statistics, the median annual wage for a dental assistant in 2012 was $34,500. The lower 10 percent of dental assistants earned an average of $23,550, while the top 10 percent of dental assistants earned an average annual wage of $47,580.

Some factors that can cause these average wages to increase include profit sharing, overtime pay, and bonuses. While a large percentage of dental assistants work full-time, a large number of employees worked part-time as well.


The amount of experience you have as a dental assistant could affect your salary. The increase in pay is credited to the training you will receive while on-the-job. The more time you work as a dental assistant, the more you will learn and be able to apply to those duties you already know how to complete. The more experience you have, the more money you could earn. For example, a dental assistant that has less than one year of experience could earn $30,000 per year, while a dental assistant with more than 20 years of experience has the potential to earn $41,000. 

Job Location 

The state that you work in will determine how much you could earn working as a dental assistant. In California, dental assistants could earn an average salary of $40,000, while a dental assistant working in Oklahoma earns an average of $25,000 per year. 

Type of Employer

The employer that you work for will also determine how much money you could earn working as a dental assistant. Those employees who work in a hospital tend to earn more money than those who work as a dental assistant for a federal government agency. Dental assistants who work for non-profit organizations and private dental offices generally earn an average salary of $34,000, while a dental assistant who works for a hospital could earn an annual wage of $40,000.

Source: US Department of Labor - Bureau of Labor Statistics


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What is the Salary of a Practical Nurse?

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As a practical nurse, you will work under the supervision of a registered nurse or physician, performing a variety of duties. You will receive the training and skills necessary while enrolled in a diploma program at an accredited college or vocational school. The practical nursing diploma program will typically take between 10-12 months to complete, depending on the educational institution that you enroll in. Once you have successfully completed your practical nursing degree program, you will need to take a certification exam before you can begin practicing. Once you pass the exam, you could have the ability to work as a practical nurse and earn an annual salary of $41,000.Licensed Practical Nurses Salary

The Average Salary

According to the Bureau of Labor Statistics, the average salary for a practical nurse is $41,000. The top 10 percent of practical nurses earned an average of $57,000, while the lowest ten percent earned $31,000.

As a practical nurse, you have the option to work full-time or part-time, depending on your preferences. Some nurses work shifts that last longer than eight hours; this will depend on your employer. 


The state that you work in could impact your salary as a practical nurse. It is true that some states pay higher salaries for nurses than others. For example, a practical nurse in Connecticut could earn $52,000 a year, in comparison to a practical nurse in Louisiana who earns an average of $37,000.

Some of the other highest paying states for a practical nurse include California, New Jersey, Mexico, and Rhode Island. Nurses in these states earn an average of $49,000 to $51,000. 

Type of Employers

The employer that you work for could have a major impact on your salary. Most practical nurses that work in a nursing home will earn more money than those who work in other healthcare facilities. The average salary for an individual who works in a nursing home facility was $42,000. Practical nurses working in a physician’s office earned $36,000, which is $3,000 less than a practical nurse who works in a hospital.

Future for Practical Nurses

The future for practical nurses is bright; in fact, the Bureau of Labor Statistics expects the job growth for a practical nurse to increase by 25 percent. This is at a much faster rate than other occupations.

If you have a specialization, you could earn a higher salary as a practical nurse. Some areas of specialization include hospice care, labor and delivery, and pediatrics. An emergency room practical nurse can earn a higher salary as well - $44,000 per year. 

Source: US Department of Labor - Bureau of Labor Statistics

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Latest AC News

Jackson Campus Career Fair - October 20, 2017
Antonelli College - Jackson campus is hosting a career fair this Friday, October 20th, 2017. Students & Alumni will have early entry at 9:00 A.M and it will also be open to the public between 10:00 A.M. – 2:00 P.M. Please bring sev...
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